| dc.description.abstract | This research investigates the intricate relationship between the utilization of credit instruments and the
financial performance of restaurants in Nairobi, Kenya. The dining industry in Nairobi has experienced
remarkable growth in recent years, making it an ideal context for examining the impact of credit
instruments on financial outcomes. Drawing upon an empirical review and a diverse dataset obtained
from a range of restaurant types, this study explores how credit instruments, including credit cards,
loans, and supplier credit, influence key financial performance indicators. The findings reveal a
significant and positive association between credit instrument utilization and various facets of financial
performance within the restaurant sector. Restaurants employing credit instruments exhibit higher rates
of revenue growth, improved profit margins, and enhanced liquidity positions. Furthermore, this study
identifies variations in credit instrument utilization among different restaurant categories, such as fast
food, fine dining, and casual dining establishments. These variations shed light on the nuanced dynamics
of credit utilization within the Nairobi restaurant landscape. In light of these findings, this research
provides practical recommendations for restaurant owners and managers in Nairobi to enhance their
financial performance through responsible credit utilization and risk mitigation strategies. Overall, this
study contributes valuable insights to the restaurant industry and financial decision-makers, fostering a
deeper understanding of how credit instruments can shape the financial well-being of restaurants in
Nairobi | en_US |
