Browsing by Author "Dr. Marwa, Zephaniah M"
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EFFECTS OF UNRELATED DIVERSIFICATION STRATEGY ON COMPETITIVE ADVANTAGE OF ENERGY COMPANIES IN NAIROBI COUNTY, KENYA
Omwamba, Enock; Dr.Khamah, A.H. Mwakhamah; Dr. Marwa, Zephaniah M (Lukenya University, 2024)Organizations often adopt growth strategies for various reasons, such as boosting profits, supplementing income, and seizing emerging opportunities in new markets and regions. These strategies include related diversification, ...
