Browsing by Author "Dr Kwendo, . Evans"
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INTERACTIVE COMMITMENT AND MARKETING PERFORMANCE OF MICRO AND SMALL ENTERPRISES IN NYANZA REGION, KENYA
Professor Thuo, John Kuria; Kaunda1, Kenneth; Dr Kwendo, . Evans (Lukenya University, 2023-12-08)Marketers and managers try to get value able feedback form customers for the formation of long-term relationship which creates customer loyalty. To reinforce the relationship there is need for marketers to comprehend the ...
