Browsing by Author "ANDARO, EDWARD"
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INFLUENCE OF SOCIAL MEDIA MARKETING ON THE OPERATIONAL OUTCOMES OF SMALL AND MEDIUM ENTERPRISES IN MTITO-ANDEI, KIBWEZI EAST CONSTITUENCY IN MAKUENI COUNTY
(Lukenya University, 2023-09)Over recent years, the widespread growth of social media has played a pivotal role in nurturing Small and Medium Enterprises (SMEs), and this trend is expected to continue in the foreseeable future. Drawing from the ...